Island Lake Catskiing, Mica Heliskiing and The North Face have formed a partnership to leverage their respective brands. All Island Lake and Mica staff will be outfitted in TNF uniforms. “We are stoked to be working with a great company like The North Face - they understand our mountain culture and are willing to go the extra mile to meet our needs” said Mica Heliskiing Marketing Director - Darryn Shewchuk. “We work and live in an intense mountain environment and need the best gear possible” added Shewchuk. The 3 companies will cooperate on various marketing initiatives including a new movie from Island Lake and Mica as well as Sherpa Cinema’s upcoming 2-year project titled ALL.I.CAN.
Island Lake Catskiing in Fernie B.C. has been a backcountry ski industry leader for over 20 years.
Mica Heliskiing near Revelstoke has recently been named The Best Heliskiing in Canada by SKIING Magazine.
The North Face, founded in 1968 in Berkeley, California, is a leader in technical outerwear and a proud supporter of mountain culture.
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For Further Information, contact:
Mike McPhee
Director of Sales and Marketing
Island Lake Resort Group
P: 250.423.3700 ext 3002
Toll Free: 1.888.422.8754
Director of Sales and Marketing
Island Lake Resort Group
P: 250.423.3700 ext 3002
Toll Free: 1.888.422.8754
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